Women's Studies 2270A/B Lecture Notes - Lecture 3: Town Crier, Late Middle Ages, Classified Advertising

• School: Western University
• Department: Women's Studies
• Course: Women's Studies 2270A/B
• Professor: Tyler Totten

Document Summary

Know historical periods (exact dates not important) According to singer (1994), advertising is a key element in economic history as well as our societal, technical, artistic, and cultural histories [and] perhaps one of the keys to the understanding of the evolution of our complex urban society . Late middle ages: 1400-1600: advertising became a staple in american society. 1887 ladies could be unescorted shopping became a leisure activity bc it was a place where women could go without being escorted by men. Knowledge has become the principle force of production over the last few decades lyotard how we obtain information is more important than how we produce it: y2k. 5: targeted messages to individuals, not households (more sophisticated) i. e. ad on tv to whole family 4/5 members won"t care about the product being advertised b/c it"s not of use to them.