Women's Studies 2270A/B Lecture Notes - Lecture 4: Skechers, Consumerism, Endorphins

• School: Western University
• Department: Women's Studies
• Course: Women's Studies 2270A/B
• Professor: Tyler Totten

Document Summary

1995: pay for the stuff we needed to buy. 1950: buy things to impress ppl we like. 2000: we spend $ we haven"t earned to buy things to impress ppl we don"t like. Consumption = the way we purchase & use goods/services. Consumerism = preoccupation w/ the acquisition of goods to satisfy needs through material things. The other girls stand up and walk away when she sits down with her tray. Little girl comes to school the next day wearing her new sketcher sneakers & sits down at the same table with the same girls. Advertisement: tells us something (ad, product packaging, etc. ) Indebtedness: can"t save as much $, might have to adjust your budget, etc. Feel alienated: the product doesn"t do what the ad promised it would do for you. Manipulates us into buying w/ little reflection: can become a compulsive disorder/full-blown addiction. The industrialized world makes up 20% of the world population.