Writing 1030F Lecture Notes - Lecture 9: Eye Contact, Seal Hunting, Time Management

• School: Western University
• Department: Writing
• Course: Writing 1030F
• Professor: David Barrick

Document Summary

Aristotelian modes of appeal aristotle (384 bc) was a greek philosopher who wrote, among many other thi(cid:374)gs, a(cid:374) i(cid:374)flue(cid:374)tial (cid:271)ook (cid:374)a(cid:373)ed rhetori(cid:272). Aristotle"s (cid:373)odes of appeal (cid:894)ethos, pathos, a(cid:374)d logos(cid:895) describe how speakers can effectively persuade an audience; even today, these conceptual tools remain very prominent in the fields of written and oral communication. Ethos is a(cid:374) appeal (cid:271)ased o(cid:374) a speaker"s authority, (cid:272)redi(cid:271)ility, a(cid:374)d trust(cid:449)orthi(cid:374)ess i(cid:374) the eyes of the audience. The speaker generates this trust by demonstrating good will, good character, and good judgment. Situated ethos is an outward sign suggesting that a source/speaker is trustworthy. Invented ethos is the actual evidence indicating that a source/speaker is trustworthy. Situated: a science article is published in a reputable, peer-reviewed journal. Invented: a science article actually demonstrates innovative new ideas. Situated: a medic wears a white la(cid:271) (cid:272)oat (cid:449)ith a (cid:374)a(cid:373)e tag that says (cid:862)do(cid:272)tor. (cid:863)