Writing 2111F/G Lecture 4: Class 4

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We want to appeal to their logos, and pathos and establish our ethos. Reader (cid:271)e(cid:374)efit is o(cid:271)(cid:448)ious, (cid:271)ut do(cid:374)"t go too far/do(cid:374)"t (cid:271)e too literal. Readers fi(cid:374)d this i(cid:374)sulti(cid:374)g (cid:862)that"s the ki(cid:374)d perso(cid:374) they thi(cid:374)k i a(cid:373)(cid:863) Finish correspondence, have her accept the message. Its i(cid:374) the readers (cid:271)est i(cid:374)terest if (cid:449)e do(cid:374)"t do (cid:449)hat shes aski(cid:374)g. Start of by being positive, but not annoyingly positive/ misleadingly positive (cid:862)i(cid:373) really glad that you liked(cid:863) (cid:862)tha(cid:374)k you for (cid:271)ri(cid:374)gi(cid:374)g this to our atte(cid:374)tio(cid:374)(cid:863) Make her feel productive , she is helping others/ nurse. Do(cid:374)"t use e(cid:448)e(cid:374) though or all though, (cid:271)ut, ho(cid:449)e(cid:448)er or a(cid:374)ythi(cid:374)g that sig(cid:374)als (cid:862)a tur(cid:374) for the (cid:449)orse(cid:863) Policies are not arbitrary, give the reasons why. Often one good reason is enough: bad news. Blend it with positive alternative blended outcomes. Avoid negative language (we regret to inform u) Help them meet their needs in one way or another.

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