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Lecture 5

AN101 Lecture Notes - Lecture 5: Counterculture, Jargon, Consumerism

2 pages35 viewsFall 2015

Department
Anthropology
Course Code
AN101
Professor
Amali Philips
Lecture
5

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Culture
09.30.15
1) how do sociologists approach subcultures and countercultures?
2) What does Brym argue about hip-hop
3) What might challenges to consumer culture look like?
How do Sociologists Approach Subcultures and Countercultures?
Subculture
Group of people who share distinctive set of values, norms, and practices
within larger society
oEx. Lawyers, ethnic groups
Associate more frequently, intimately with one another
oSpend substantial time together
Specialized language: express shared perspectives and understandings
Reinforces in-group/out-group distinctions
oEg. Medical jargon
Shared norms and sanctions also reinforce distinctions
Counterculture
Subversive subculture
An extreme version of subculture
Members strongly and actively oppose mainstream culture
Operate counter to main culture
How Does Brym argue about Hip-Hop?
Countercultures not necessarily a threat to main culture
Countercultures can be transformed into subcultures
oConsumerism as context
Social origins (1970s)
oShocking inner city conditions - -shocking countercultural musical
form
oPoverty, malnutrition, drug addiction
Countercultural to middle-class America:
oDescribed , glorified “mean streets”
oPolice, mass media, government labeled racist, lying oppressors
oOffensive language
oAlso served as source of identity, self-empowerment
Increased commercialization transformed hip-hop
oSeduction of big money
oRebellion – commodity, product for mass consumption
Culture and social structure: which comes first?
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