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Lecture

What is a Business Model All introduction lectures (everything before accounting) in one package. Covers new venture

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Department
Business
Course
BU111
Professor
Jim Mc Cutcheon
Semester
Winter

Description
L1 BU121 12/10/2011 What is a Business Model  “a business model describes the rationale of how an organization creates, delivers, and captures value” ◦ how a company intends to make money ◦ how your idea actually becomes a business that makes money  different companies can have similar offerings but different business models  model affects strategy/ways of operating ◦ Magazine: advertising based vs subscription based ◦ Theatres: making money on refreshments ▪ cleanliness and people skills ▪ efficiency ◦ Razors vs Shavers ▪ Razor: make money off steady supply of razor blades • quality of blades ▪ Electric
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