BU111 Lecture Notes - Lecture 2: Kodak, Ikea, Competitive Advantage
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Complete all work under "lab #1" in course outline. Go to course website, click "documents" then "assignments" Follow instructions carefully to properly complete required tasks. Your success will be temporary if you do not think about all the pieces. What is happening to those profits over time. Always look ahead, anticipate what is going to happen. Anticipating what they may need in the future. If you don"t do so, you are benefiting your competition. Your brand becomes known for building something reliable. Customers won"t return if the quality of your product is poor. Employees may leave because they are embarrassed by the poor quality of p. The plan the business uses to pursue opportunities & achieve csf. Principle logic: consistency or alignment consistency internally leads to performance alignment externally ensures strategy right for the given environment. How to divide the business ( ex: geographically)
