BU121 Lecture Notes - Lecture 2: Netflix, Ebay, Sustainable Development Goals
Document Summary
Selling less of more" focusing on offering a large number of niche products, each of which sells relatively infrequently vs. focusing on selling a small number of products, each selling in high volume. Sell things that appeal to a niche audience (small numbers, but a lot of them) Examples: netflix, ebay, youtube, facebook, lego factory (customer-designed kits), lulu. com. Lego: custom design own lego kit (small audience) therefore few sold, however, a lot of people doing it therefore make a lot of money. Lulu. com: sells less of more items: canvas: (long tail but there"s 2 groups so also multi sided) Crowdsourcing models crowdsourcing, crowdfunding, peer-to-peer sharing: crowd source ex. Doritos commercial: asked people to create them a commercial and in return that person will get their name out there: crowd fund ex. Getting someone else to do the work for you is the new approach/plot twist.
