BU121 Lecture Notes - Lecture 4: Psychographic, Perceptual Mapping, 41Xx Steel
Document Summary
Providing value: quality products at a reasonable price. An integrated system of activities designed to plan, price, promote, and distribute want- satisfying goods and services to present and potential customers. Provide a unique benefit that the competition does not already provide: must provide something the customer wants or needs, your solution must fit with their problem, needed and wanted. The set of value proposition benefits that you design to attract customers must fit with the set of customer segment characteristics that you assume, observe, and verify in the market. Outcomes customers want to achieve or the concrete benefits that are seeking. Potential bad outcomes, risks, and obstacles related to customer jobs. What customers are trying to get done in their work and in their lives expressed in their own words. A list of all the products and services your value proposition is built around. How your products and services create customer gains. How your products and service alleviate customer pains.
