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Lecture

Marketing_reaching the customer.docx

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Department
Business
Course
BU121
Professor
Roopa Reddy
Semester
Winter

Description
Marketing: Reach the Customer – February 4, 2013 Keys to success 1. How you set yourself apart from the competition – unique benefit 2. Convince – how your product fulfills the customer’s needs – everyone needs to express the idea in similar ways – and it needs to be proven with the product a. Core Benefit Proposition (CBP) i. Clear, concise statement of product’s unique benefit or value proposition 4 P’s - Product - Price - Place - Promotion Total Product Concep
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