BU121 Lecture Notes - Psychographic, Post Hoc Ergo Propter Hoc, Business Model Canvas
Document Summary
Disc/eqi- how do you interpret the reports . not summarizing . If different people have different assumptions your argument will not hold/will be dismissed. Arguing that certain events or factors (cause) are responsible for bringing about other events or situations (effect) : cause and effect relaltionships are an important aspet of understanding- basis of cases. Application: think through all possible causes and address them explicitly- not doing so may work against you, examine soundness of casual argument- we can determine if what we"re saying makes the most sense. Identifying casual claims (i)if a then b . ii)a therefore b) Underlying assumption: sleeping in is bad: although overall industry sales are down, your product is exceeding projected sales figures good tech support . Marketing: chapter concepts to focus on (download ppt) Competitive advantage: porter"s generic competitive strategies (lab manual page 97, value proposition- business model canvas. Consumer decision-making process: the influences on decision making, will be incorporated into business model.
