Class Notes (836,562)
Canada (509,854)
Business (3,286)
BU121 (464)
Laura Allan (258)
Lecture

bu121- january 17th.docx

5 Pages
93 Views
Unlock Document

Department
Business
Course
BU121
Professor
Laura Allan
Semester
Winter

Description
BU121- January 17th DO THE ASSESSMENTS THIS AFTERNOON GEL- group project- get the readings for it DONE TEXTBOOK READING: 4 Principles of Business Writing, 3*3 Writing Process, Task and Audience Today’s Topic: COMMUNICATION  To articulate and communicate your business plan orally- how best to do that?  Writing will set you apart  HS has taught us to write in an essay format; BIZ WRITING IS DIFFERENT o Audience Focus: “you” view, conversational but professional, positive vs negative connotations, Bias-free language, plain language and familiar words, precise and vigorous o Look in textbook for above concepts  Having a clear, consistent voice in one team is a challenge  Creating cluster diagrams- draw out visually, not tested but useful for writing and studying  Organizing ideas- direct vs indirect pattern; not tested but useful for writing  Creating Effective Sentences: o Common sentence faults, preferring short sentences, emphasizing important dieas, active and passive voice, dangling and misplaced modifiers  Drafting Powerful Paragraphs o Various paragraph structures, paragraph coherence- for smooth flow- must be ensured to prevent annoyance and forfeiture of the reader o How you communicate the idea is just as important  Proofing and revising o Have you done things concisely? o Flabby expressions, long lead-ins, unnessary fillers, redundancies, empty words  Revising for Clarity o Short and simple, trite phrases, clichés and slang, buried verbs, excessive exuberance  Designing docs for readability o White space, margins, typeface (font), capitalization o MAKE someone want to read!  Communication that “sticks”  Chip and Dan Heath- `MADE TO STICK  What sticks? o Understandable, memorable, and effective in changing thought or behaviour o Business communication is MEANT TO BE PERSUASIVE o Urban Legends  Are ideas born or made interesting? o Center for Science and Public Interest (CSPI) insisted movie popcorn was unhealthy; found 37.5g of fat but REPHRASED THE INFORMATION; Coconut oil was used due to cost and textures o Interesting but not sensational, truthful but not mind-blowing and important but not “life or death” SUCCES(S) MODEL:  Simple- write as simply as you can  Unexpected- has an element of unexpectedness  Concrete- imagery must be easy to understand  Credible- you want them to believe what is being said  Emotional- people must feel connected  Stories- A story that will influence individuals to act Simplicity  Core + COMPACT  Finding the core of the message: It’s not the plan, but the process of planning that matters o Analogous to the “commander’s intent”- no plan survives contact with the competition! In reality, you DON’T know what the enemy’s going to do  Matter of forced prioritization- Don’t bury the lead o Force the reader to stay on the message  Communicate the Core  Simple but profound- like a proverb  Use Existing Schema: simplify an existing idea by taking on what people already know…use leverage  Use Analogies- simple, compact, gets to the point  Use generative metaphors- Disney calls their employees “cast members” and their customers “guests” to give them a perception of importance and to influence behaviour Unexpectedness  Get audience to pay attention, then get them to KEEP it  Need surprise and interest  Violate Expectations o Be Counterintuitive- uncommon sense o Nordstrom’s department stores: value proposition that customer service should be at
More Less

Related notes for BU121

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit