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Lecture

Business Models - 2.docx

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Department
Business
Course
BU121
Professor
Laura Allan
Semester
Winter

Description
Business Models – 2 G reat customers - Analyze customer value - Customer characteristics E asy sales - Ease of sales - Profit margins, returns - Cross Selling o Movie theaters with tickets and concessions o Gillette with razor and blade combination, risk losing customers to blades that others can produce at cheaper costs and selling price o L ong life *analysis requires a paragraph per two tools within each third Take the massaged idea, following application of the GEL analysis, to create a refined business model - There is no standard model - All companies use different approaches with effectiveness Business Model Canvas: 1. Customer segments a. Know customers b. Decipher the size of your target i. Niche? ii. Mass? iii. Segmented? 2. Value proposition a. Value to customers b. Relation to prices c. Customization/performance 3. Channels a. Awareness b. Evaluation c. Purchase d. Deli
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