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Lecture

Business Communication - 3.docx

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Department
Business
Course
BU121
Professor
Laura Allan
Semester
Winter

Description
Business Communication – 3 4 principles of business writing 3x3 writing Adapting an audience Writing in teams Tools: - Cluster diagrams o Organizing ideas in visuals o Make readable and clear  Revising, evaluating, and editing are key Make it Stick: - Understandable, memorable, and effective in changing thought or behaviour o Are ideas born interesting or made interesting? - SUCCESs - S imple o Core & compact o “commander’s intent”  Don’t bury your lead  Keep your focus o Ex: proverbs  Simple but profound, powerful - U nexpected o Get audience to pay attention o Make uncommon sense  Break attention, violate expectation o Generate interest and curiosity o Open gaps in knowledge  Give context, fill gaps  NCAA o Show highlights of schools, communities, fans before games - C oncrete o Make ideas clear – understand and remember o Concrete images  Sour grapes  Fox cant attain grapes
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