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Lecture

lecture one- business planning.doc

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Department
Business
Course
BU121
Professor
Roopa Reddy
Semester
Winter

Description
Business Planning Monday, January 07, 2013 12:58 PM Five Steps of Business Planning by Guy Kawasake 1. Make meaning • What need are you filling? • Solving an unmet need • "if your organization never existed the world would be worse off because…" 2. Make mantra • Establishing power in what you're doing: what you're aiming to do • Not a fancy but effective mission statement (powerful statement instead of something long and intricately worded) 3. Get Going • "good is good enough..it's not how great you start- it's how great you end up" • Don't get caught up in analysis paralysis; don't try to wait for the perfect time/product! • Try to sell it- make prototype, who's actually willing to buy it? 4. Define a business model • How are you going to make money? • Repeat sales of initial sale of product?
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