BU121 Lecture Notes - Lecture 2: Date Night, Great Conversation, Tim Hortons
Document Summary
What is meant by problem-solution fit and why it is so important. The formula for success in building your business and how the elements of the new. The elements of the value proposition canvas and how they work together. The importance of talking to customers and how to do it. The set of value proposition benefits that you design to attract customers must fit with the set of customer segment characteristics that you assume, observe and verify in the market. Gains: how your products and services create customer gains. Customer jobs: what are your customers trying to get done: functional: mowing the lawn, social: looking trendy and being perceived as cool, emotional: want peace of mind, feeling of job security. Pains: the potential bad outcomes, and obstacles related to customer jobs, the things that annoy customers. January 10, 2018 e. g. tim hortons: pains: long line ups, gains: get the job done quickly, customer jobs: stay awake.
