BU121 Lecture Notes - Lecture 4: Crowdsourcing, Airbnb, Crowdfunding
Document Summary
Bu121 business models: narrative test, precisely delineated characters, plausible motivations, plot twist. Multi sided business platform: value is created by facilitating interactions between two or more distinct but interdependent groups of customers, network effect, eg. Video games have two distinct customers - the people who make the games, and those who they sell to, the more people want to buy an xbox, the more games there are: eg. Kijiji - you have the people selling the products and the people buying the products, can exchange and buy products online. App can report traffic jam, get people to input that info and you get to use it: peer-to-peer sharing: facilitate sharing between people, exchange products and services, eg. Difference between social and traditional business model canvas: multiple value proposition canvas, user and customer value proposition, social business model canvas, you are not getting the people that you are helping to pay you.
