BU121 Lecture Notes - Lecture 4: Elevator Pitch, Start I, Proverb
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These elements must be presented clearly & concisely: a logical structure is essential. It(cid:859)s a conversation, o(cid:374)l(cid:455) (cid:455)ou(cid:859)re doi(cid:374)g (cid:373)ost of the talki(cid:374)g. Make it personal make an emotional connection. It(cid:859)s i(cid:373)porta(cid:374)t to start & e(cid:374)d (cid:449)ith a (cid:858)(cid:271)a(cid:374)g(cid:859) (cid:271)e(cid:272)ause these are the parts of a presentation that people remember the most. Wa(cid:455)s to start (cid:449)ith a (cid:271)a(cid:374)g : make a bold claim/present a striking fact, b(cid:455) (cid:1006)(cid:1004)5(cid:1004), plasti(cid:272)s i(cid:374) the o(cid:272)ea(cid:374)s (cid:449)ill out(cid:449)eigh fish(cid:863, 25000 people die every day of hunger or hunger-related (cid:272)auses(cid:863) January 17, 2018: give them ambiguous clues before making your point (risky, crack a joke (very risky) Concluding with a bang: bookend with your opening refer back to what you said at the start, (cid:862)i (cid:373)e(cid:374)tio(cid:374)ed at the (cid:271)egi(cid:374)(cid:374)i(cid:374)g that life is like a (cid:271)o(cid:454) of (cid:272)ho(cid:272)olates (cid:271)ut (cid:449)ith abc (cid:455)ou (cid:449)ill al(cid:449)a(cid:455)s k(cid:374)o(cid:449) (cid:863)
