BU121 Lecture Notes - Sales Operations
Document Summary
Go to library webpage (cid:0) subject and course guides. Sales forecasting has 2 approaches (key goal is to show how market trends will fuel your own growth) Top-down: estimates approach the true value from above (macroeconomic), by starting with broad indicators, which are narrowed down using assumptions. Pro: often a quicker and easier way to work down to a likely forecast. Bottom-up: estimates true value from below, by summing up known supply data from market participants. Looking for consumer demographics: eg. census of canada (stats can site) or go to data and statistics subject. Guide (wlu library site) and find quick links on census profiles (cid:0) search. National household survey (same way as top) (cid:0) great resource for census info. [type text: expenditure by commodity (ie. # of video games purchased per year) Go to: data and statistics (cid:0) odesi (cid:0) consumer surveys (cid:0) canada (cid:0) 2011 (cid:0) keep clicking clicking until you reach data/stats (cid:0) on.
