BU121 Lecture Notes - Lecture 3: Media Richness Theory, Positive Tone, Proofreading
Document Summary
3x3 writing process**: does not have to be done in order; revision and proofreading may occur numerous times, prewriting 25, analyze: decide on your purpose. Deliver in writing, orally, electronically, or graphically: anticipate: profile the audience. Include audience benefits and the you view positive, conversational, and courteous language: writing 25% search company files, previous correspondence, and the internet research: gather data to provide facts. How much does the audience already know: organize: group similar facts together. Organize direct messages with big idea first, then an explanation and an action request. For persuasive or negative messages, use an indirect, problem-solving plan. For longer messages, outline your plan and make notes: compose: prepare a first draft, usually writing quickly. Focus on short, clear sentences using the active voice. Link ideas to build paragraph coherence: revising 50% = 45% revision + 5% proofread, revise: edit your message to be sure it is clear, conversational, concise, and readable.
