BU121 Lecture Notes - Lecture 3: Ikea, Business Model Canvas
Document Summary
Chapter 1 - establishing an effective management team. Useful for the project/not for exam purposes. Chapter 2 - writing an effective business plan. Components of a business plan (consider for final report) Characteristics of a well prepared plan (not format) Last terms new venture work falls under the category design space , and the factors outlined in the diagram will drive you to edit your design. Use drawings and images that are indicative and clear. Demonstrate relationships, your canvas must tell your story on its own. Ensure that they see value in what you"re selling. Make necessary changes to your business model canvas. Things your customers want to get done, tasks they"re trying to perform, problems they are trying to solve. Functional jobs: when they try to complete a speci c task or solve a speci c problem (mow the lawn, unload the dishwasher)
