BU121 Lecture Notes - Lecture 1: Freemium, Ebay, Netflix

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12 Jan 2016
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What a business model is and the different building blocks that make up a business model. Why it is important to understand your business model. Why companies in the same industry or with essentially the same product/service might have different business models. A business model describes the rationale of how an organization creates, delivers, and captures value alexander osterwalder business model generation . How a company intends to make money / the logic by which it sustains itself financially. How your idea actually becomes a business. A product is the centre of a business model, but it is not a business in and of itself it can"t succeed without a great business model. the dragon"s. Different companies can have similar offerings but different business model. 3 ways to make money in water filtration. Q water: rents water filtration systems for a monthly fee to restaurant.

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