BU121 Lecture Notes - Lecture 15: Business Model Canvas, Income Statement, Microsoft Powerpoint
Document Summary
Only put relevant information in powerpoint don"t get to caught up trying to put whole report in presentation. Marketing: target segments connect value proposition, then promotion place product classification. Sticky message: customer relation management operational side. Operational stuff location, layout, capacity and hr. If you can"t find numbers based on research find related numbers and logically explain your numbers which are based on some related numbers. Do a top down and bottom up analysis: top down provides total potential in the market which you might not meet yet but its possible, bottom up shows potential you can reach. Show how you can build up and reach market potential. Justify your business model and plan for execution. Ask money for percentage return as no one will loan to new business for debt but will do for equity. Risk assessment critical risks and countermeasures: show the risks as if you don"t the investor will think you can"t see the risk.
