BU121 Lecture Notes - Lecture 18: Product Stewardship, Biomimetics, Mass Customization
Document Summary
Mass production technology: stable market conditions, focus on efficiency vs effectiveness, repetition. New economic reality: constant change, customer driven, customization and innovation. Technology allows machines to change and create different products without down time of changing the machines. Ways to weave sustainability into operations: product design. Biomimicry: product stewardship, sustainability through servicing, sustainability of the supply chain https://www. youtube. com/watch?v=klw8-ww0k3g. Take-make-waste model cradle to grave design: eco-efficient reduce harm / less bad 3rs design. Eco effective design based on nature"s design principles: waste equals food cradle to cradle design, products developed for closed loop systems. Imagepower green brands 2012 survey insights: being green is valuable, but not critical. 75% said greenness was an important factor in purchase decision but is a green company last in list of critical brand attributes: green products need to be affordable. Biggest challenge to buying green is that they are too expensive 64%; second biggest challenge limited selection- 49%
