BU121 Lecture Notes - Lecture 19: Greenwashing, Green Marketing
Document Summary
A network of facilities that procure raw materials, transform them into intermediate goods and then final products, and deliver the products in customers through a distribution system. Management of raw materials and services from suppliers to manufacturer / service provider to customer and back with improvement of the social and environmental impacts explicitly considered. Outsourcing business operations doesn"t mean outsourcing responsibilities or risks in today"s global economy sustainable supply chain management is key to the integrity of the brand. Greenwashing green wash the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. Lessons good green marketing 101 be self-honest about the whole, lifecycle-based environmental impact of your product, acknowledge them and address them one step at a time.
