BU121 Lecture Notes - Lecture 20: Media Richness Theory, Plaintext, Positive Tone

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Does not have to be done in order; revision and proofreading may occur numerous imes: prewriing 25% Will the receiver"s response be neutral, posiive, negaive? direct method for posiive messages, and indirect method for negaive/persuasive messages. Include audience beneits and the you view posiive, conversaional, and courteous language: wriing 25% search company iles, previous correspondence, and the internet research: gather data to provide facts. Organize direct messages with the big idea irst, followed by an explanaion and an acion request in the closing. For persuasive or negaive messages, use an indirect, problem-solving plan. For longer messages, outline your plan and make notes. Compose: prepare a irst drat, usually wriing quickly. Focus on short, clear sentences using the acive voice. Link ideas to build paragraph coherence: revising 50% = 45% revision + 5% proofread. Revise: edit your message to be sure it is clear, conversaional, concise, and readable.

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