BU121 Lecture Notes - Lecture 5: Proverb, Aphorism, Elevator Pitch
Document Summary
Format depends on stage of investor-couring: elevator pitch. Part of request to formally present: powerpoint slide deck. Elevator pitch presentaion (10 slides) report: not reverse start simple and then expand. Pain statement: must demonstrate the need the product will address (market void you"re illing) Gain statement: must demonstrate the value proposiion and compeiive advantage. How your product solves the pain and is unique/valuable to customers. Wiifm (what"s in it for me: must demonstrate why idea is worth the investor"s ime. How you plan to make money (revenue model) How much funding you"re looking for and what you"re giving up (ask) Number doesn"t mater as long as it"s logical. These elements must be presented clearly and concisely (logical structure is necessary) Be yourself (authenic) creates trust because they"re buying into the person. Make it personal need an emoional connecion (drawn in by people) Start and end with a bang" because those are the parts people remember (book-ending)
