BU121 Lecture Notes - Lecture 3: Ikea, Business Model Canvas, Car2Go
Document Summary
Lecture three building your business model - the process. Bu121 lecture three building your business model - the process. Why is it important to understand your business model. Why companies in the same industry or with essentially the same. What a business model is and the different building blocks that make up a product/service might have different business models. How a company"s business model affects how it operates. Some of the common patterns found in business models. Process of building a business model and be able to apply it. Understand the context and resulting implications for your business model. Prototype your business model canvas think and create visually. Gain customer insights and build on them to improve your business model. Will use business model canvas as a base, narrative has to make sense. Business canvas needs to tell the story visually. Make necessary changes to your business model canvas.
