Prepare you for the individual pitch assignment (in labs the week of feb 3) Set you up for success in the real world" because everything is a presentation. The key elements of an elevator pitch for investor funding. Pain statement: you must demonstrate the need the product will address the market void you are trying to fill. Gain statement: you must demonstrate the value proposition and competitive advantage how your product solves the pain and is unique and valuable to customers. These elements must be presented clearly and concisely (logical structure is essential) It"s a conversation, only you"re doing most of the talking. Make it personal make an emotional connection. Important to start off with a bang/hook because these are the parts of a presentation that people remember the most. 10 great ways to start with a bang: Make a bold claim in 5 years, this industry will not exist as we know it .