BU121 Lecture Notes - Lecture 1: Unit Price, Subscription Box, Yield Management
Document Summary
How you intend to make money with your idea . Turning your idea into a profitable business or sustainable not-for-profit. Objective: fine-tune your idea so it delivers all gel factors and you"ll be able to develop a better business model and write a great business plan. Do your customers have to think twice about making the purchase, or are they free spenders. To service a customer over time, to retain them. How much effort is involved to keep customers satisfied continuously. I"m comfortable with this price because of the value . All the different ways a customer can purchase your product. Even in your store physical display, location of organization. Up-selling: add extras to base product (e. g. for ipads, also sell a keyboard) Cross-selling: sell you a separate phone but related to a separate company. To stay ahead of the competition and to remain competitive.
