BU121 Lecture Notes - Lecture 2: Guy Kawasaki, Mantra, Microsoft Powerpoint
Document Summary
The most important things an entrepreneur must accomplish (from the art of the. Don"t wait to develop the perfect product or service. There will be plenty of time for refinement later. Makes the team consider issues it glossed over in the euphoria. The process is more important than the destination. #1 reason for writing business plan is b/c investors insist on one. You are pitching" your business to investors because you need their money. The pitching format you use depends on what stage of the investor courting process you are at. 10/20/30 rule = 10 slides/20 minutes/30 point font (kawasaki"s logic) ^ what we did for nv in bu111. Job is to sell, not describe first impression. From dragon"s den guide to investor-ready business plans. 1-2 pages summary of how your business concept is going to impact the world, and how the investor can profit from it.
