BU208 Lecture Notes - Lecture 6: Cover Letter, Abraham Maslow, Self-Actualization
Document Summary
Get rid of i think, i feel, i believe, and list the reasons to back up. Advantages individuals receives using a product or service. Adopting your ideas think about what is important to the boss. You are better able to accomplish your goal. Audience benefits appeal to both the attitudes and behaviours of your audience. Motivate them to feel more positive about you and your request. Convince readers that they can do their job successfully and will be rewarded. What are the audience benefits for : investing in certain project. What question in paiboc are the most important. Then you can undersnt what they need in terms of argument, benfits. What kifn of sitation would you need to think about physical needs. What kind of sisutation would you need to think about saftey and secuity needs. What kind of situtation would you need to think about esteem recongmintion needs.
