BU208 Lecture Notes - Lecture 11: Five Ws

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7 Dec 2017
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Questions that have only yes or no answers or a limited number of responses. Branching questions that direct different respondents to different parts of the questionnaire based on their answers to earlier questions. Citing means to attribute an idea or fact to its source in the body of the report. Sourcing (documenting) means providing the bibliographic information your readers need to find the original source. You must use these two parts every time you incorporate information into a report. Why must you source a document: copyright laws create a legal requirement for you to identity the sources of your information, academic penalties include failure or expulsion, businesses can be sued for damages. Informal reports: letters, memos, slide presentations, website summaries, business cases, computer printout of production or sales figures. Information plus analysis: progress, conference, trip, periodic reports. Incident, sales, and quarterly reports: annual reports, audit, make-good, and payback reports, technical reports and business plans.

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