BU208 Lecture Notes - Lecture 2: Group Cohesiveness, Critical Thinking
Document Summary
Week 2: audience & team fundamental to the success of any message shaping your message to meet the needs & interests of audience. Successful messages anticipate and meet audience"s needs. People need to know what"s in it for them. 1: primary: decides whether to accept or act on the message, secondary: comments on the message or implements recommendations, gatekeeper: has the power to stop the message, watchdog: has power and may base actions on the message. Apply paiboc when creating your messages (from week1) Ex) manager decides to introduce new external communication process. Sender ideasmessage encodestransmission signalsrecipient decodesreceiver meaninga: different levels of management (every department) they will get multiple messages. You need to know everything that"s relevant to what you"re writing or talking about. Empathy allows you to be audience oriented you wanna know everything for audience. Critical thinking skills help you to analyze & make decisions.
