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Lecture 3

BU208 Lecture Notes - Lecture 3: Line Graph, Eye Contact, Paralanguage


Department
Business
Course Code
BU208
Professor
Laura Van Dyke
Lecture
3

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Designing Effective Presentations
Presentations
Speaker : Janice de Jong - Industrial designer, psychologist
Why should you care about good design?
-captures attention
-originality and creativity
Good design Consider the context
Presentation or report?
Simple is best. Let your content speak for itself.
Avoid Stock Templates – looks uninventive
Good graphics are about aligning text when you need to (and misaligning what
you don’t)
-line them up 2, 4
How much text you use?
-the least possible to communicate your point
-some say three bullet points per page or 6 bullets
Choose your typeface wisely – no more than two fonts! (if you download fonts,
make pdf file)
Don’t be afraid of colour! But don’t overdo it
Printed handout is okay.
Sharing
Looking for some references?
Behance, dribble – graphic design portfolio sites
The noun project – archive of really useful icons
Infromation is beautiful – infographics
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Week 3: Presentations
Importance of Presentations
Presentation skills are a primary differentiator among you and your peers
Why presentations are important?
Positively influence your audience – leaving last impression
Achieve specific purpose
Types of Presentations
Type Purpose
Informative Inform or teach the audience
ex) lecture
Persuasive/Sales Motivate the audience to act or
believe
Ex)Tedtalk
Goodwill Entertain and validate the audience
Ex) comedy act, religious purpose
Types of Audiences
Friendly
You feel more comfortable natural and relax. You be with audience.
Neutral
they are not against you but they are not into you. Keep them engage
Uninterested
ex) mandatory health and safety train
use a group activity or a game to engage them into the presentation
Hostile
Ex) in the industry you can experience it.
The 3P Strategy
1. Plan: plan a strategy by analyzing the situation. Use PAIBOC
2. Prepare: Prepare stories and examples relevant to your audience and
purpose. What’s in it for them?
3. Practice: practice until you are completely comfortable with the content
Planning Presentation
1. choose your main point – ex) to be a good presenter and answer
questions effectively
2. determine the presentation type
3. consider ways to involve your audience – ex) ask questions, group work,
surveys,
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