BU288 Lecture Notes - Lecture 6: Brainstorming, Case Competition, Groupthink

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Markus found an interaction effect, such that the participants performed the easy tasks faster, but the more difficult tasks slower, when a confederate was present in the room. Furthermore, it did not matter whether the other person was paying attention to their performance, or whether they just happened to be in the room working on another task the mere presence of another person nearby influenced performance. Interaction is the most basic aspect of a group. accomplish goals: example: to introduce a new product, cross-functional teams (different functional specialties working towards common goal: Most obvious answer is that the nature of the work needed to be done requires teams. As work has become more complex, interaction among multiple team members has become vital because it allows the team to pool complementary knowledge and skill. That is, people (aka managers) have a romantic notion regarding teams.

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