BU288 Lecture Notes - Lecture 5: Stereotype, Impression Management, Fundamental Attribution Error

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Perception: a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. Because people"s behaviour is based on their perception of what reality is, not on reality itself. The world as it is perceived is the world that is behaviourally important. We study this topic to better understand how people make attributions about events. When we see something happen/see something a certain way, we make judgments influences how we behave. We don"t see reality we interpret what we see and call it reality. We all have our own versions of reality. The attribution process guides our behaviour, regardless of the truth of the attribution. It"s what you perceive that is behaviourally important. Attention acts as gate or filter to determine what information is processed. Personal influences (motives & attitudes: might be motivated to pay attention/listen to certain things.

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