BU352 Lecture Notes - Lecture 3: Identity Theft, North American Free Trade Agreement, Baby Boomers
Document Summary
Knowledge, facilities, patents, technology, people, etc. applied to target markets, products, etc. Competitive intelligence (ci) used to collect and synthesize information. Firms are part of alliances few work in isolation. Characteristics of human populations and segments used to identify consumer markets. Baby boomers, seniors, generation y, generation x, tweens. Many middle class families feel the decline in purchasing power in recent years. Education is related to income, which determines spending power. By 2030, population growth will be mainly attributed to immigration. Combined with inflation and interest rates affect a firm"s ability to market g/s. Predatory pricing: pricing product at very low price that even harms the company, but you"re doing that to get rid of competition in your region. Company must inform consumers how it can harm customers. Company that collects personal information can"t share your information with anyone else. New product = patent it = getting ownership. Movement of people or trade happening between borders = no min. taxes.
