BU352 Lecture Notes - Lecture 4: North American Free Trade Agreement, Identity Theft
Document Summary
Customer who appreciate the efforts of companies to supply them with environmentally friendly merchandise. European car makers are under social, political, and regulatory pressure to reduce greenhouse emissions. Identity theft: do not call me, do not e-mail me. Hacking into websites to get personal information. Too busy to do extra things in your day. Technology has impacted every aspect of marketing: new products, new forms of communication, new retail channels. The age of computer generated food has arrived. The real benefits of the new technology won"t be realized until we see substantial changes in our transportation infrastructure. Company is making a big mobile bet to carve out path focused on younger customers. Influences consumer buying power and marketing strategies: stage in business cycle, inflation/deflation, foreign currency fluctuations, income/unemployment. Increased emphasis on ethics and socially responsible actions. Patent act north american free trade agreement (nafta)
