BU352 Lecture Notes - Lecture 5: Business Marketing, Lemonade, Shopify
Document Summary
If the seniors in the picture purchase lemons to make lemonade for themselves, they are engaging in a b2c transaction. If the boy buys them to make lemonade to sell to others, it is a b2b transaction: there are different types of b2b markets as well as buying processes. There are also several factors that influence the buying process that will be discussed fully. The existence of the internet has also influenced the way b2b marketing is conducted: ex. Shopify makes b2b marketing very easy: their platform is simple to use and not intimidating in any way. Types of organizations involved in b2b markets: a wide range of businesses participate in b2b transactions. This slide can be used on its own or in conjunction with those that follow, adding more detail. In general, manufacturers, resellers, institutions & governments all engage in b2b transactions.
