BU352 Lecture Notes - Lecture 24: New Product Development

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28 Jul 2016
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Sample question:
A) Identify specific tactics Axess could implement to overcome the challenges associated
with each of those differences.
B) There are five Cs that would affect company pricing. Which of the two Cs are the
most important to Axess as it considers the pricing strategy for its legal services? Why?
oCompetition
oCustomers – good answer
oCost – good answer
oChannel members
oCompany objectives – good answer
KNOW HOW TO DO A PROJECTED INCOME STATEMENT!
oDo not need to worry about EBIT or things like that but should be very familiar
with how to get from sales to gross income
oKnow the difference between gross income and net income
oPractice this before going into the final because many people going in thinking
they know how to do it from accounting and find them surprised that they get
only half the marks
Things to know:
Exam is cumulative
STP (especially ST)
4 Ps
New product development
Financials
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