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Lecture

Lecture 1 BU352.docx

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Department
Business
Course
BU352
Professor
Sofy Carayannopoulos
Semester
Fall

Description
Lecture 1 (September 10) Marketing: - brand loyalty - not about profit - “value”, getting what you paid for Responsibility: - Ethics implications - Create value for both firm and customer Core One: - Cannot satisfy customer unless you understand what they want - Meeting demographics, and specific customer g
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