BU415 Lecture Notes - Value Chain, Customer Service, Business Cycle
Document Summary
Strategic info systems: firm achieves competitive advantage when: Its able to generate added value: by creating a unique and positive difference between cwp and soc, analysis of added value as a tool to identify competitive strategies, strategic info systems. It investments: only pay off if they are part of a larger and cohesive info system design, does not equal. It-dependent strategic initiative: consists of the configuration of an activity system, dependent on it at its core that fosters the creation and appropriation of economic value. Value creation and strategic is: how can added value be created by way of it-dependent strategic initiatives, traditional theoretical models to identify opportunities. Industry analysis: value chain analysis, customer service lifecycle. Emerging frameworks: virtual value chain, value matrix. Three classes of strategic initiatives: visibility, the ability to see through organizational processes previously treated as black box, mirroring capabilities, the ability to transform physical activities into info-based ones, new digital value, creating relationship with the customer.
