BU470 Lecture Notes - Lecture 10: Corporate Branding, Business Marketing, Brand Equity
Document Summary
And why: what is the example of cobranding relating to supreme, cbbe model. Presentations: 5-7 minute presentation (+ few minutes for questions, present brands covid-19/blm response to date, provide assessment of the brands actions or lack thereof, brief recommendations we as a team believe that _ . Cbbe in b2b: kuhn, alpert and pope propose a modified brand pyramid for the b2b brand context. So i think the audience was for women in stem, and showed. Idea that what the brand stands for: enterprise customers will reward a brand. Corporate communications: inspiring lives of service and purpose. Corporate image: a small campus community feel, friendly. Corporate brand: around preparedness, experiential learning through co-op and courses for a globally connected world. Corporate strategy: to be the first choice university amoungst ontario high school students. Ceo vision: to be the #1 university across canada. Image: what external stakeholders believe about the organization.
