BU481 Lecture Notes - Lecture 4: Range Anxiety, Competitive Advantage, Charging Station
Document Summary
Most visible electric vehicle competitors when bankrupt or halted production but tesla became profitable. Has been around for a long time since the late 1800"s. Costs for batteries which seems to be the most expensive part is going down: nissan leaf"s cost decreased by about 10 % from 2009-2013. Growing number of public chagrining stations and battery swapping services to range anxiety". It"s a very broad industry in the sense there are many opportunities you do not strictly need to sell cars you can also be in the industry as a dominant supplier for batteries, electric powertrains. Porters 5 forces: north america electric car industry 2013. Threat of new entrants: technology perspective it"s hard to enter, low large capital requirements, low because a lot of the other players are bankrupt. Suppliers: few suppliers for the battery so there is a lot of bargaining power.
