BU481 Lecture Notes - Lecture 22: Htc, Spotify, Strategic Choice
Document Summary
Looking at the market share and how well they are doing. Samsung organizational structure is more family orientated. They are more red ocean they take what is existing and they try to change it. Samsung has a global mindset while apple is more north american based. Samsung supplies products/inputs for apple: can have a competitive advantage cause you know more information on your competitors. Companies: dell, sony, hp, toshiba, lenovo, samsung, google. Phones: samsung, htc, nokia, blackberry, motorola, lg, google. Samsung strategy: they are comparing directly with apple, focus on the functionality of the product. Google strategy: focus on the functionality of the product, google wants to tell a story, all users can use simplicity, emotional appeal. Apple strategy: talk about themselves because they know they are the top dog in the industry, no longer focus on comparison, feel enlightenment when you experience our product.
