BU481 Lecture Notes - Lecture 14: Market Power, Social Network, Customer Service

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7 May 2018

School

Department

Course

Professor

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BU481

eHarmony

Dating websites

• Larger pool, may be better quality

• Screening – information

• Search – private

• Convenient

• You know the other person is interested

• Easy to use

• Other person is interested- there’s a purpose

• Algorithm

• Specialized pools (J Date, Christian Mingle)

• Idea of safety

• Solve a problem

o They’e see the failures of the offlie arket ad deeloped a olie syste that

reduces those failures or missteps

PEST

Political

Social

• Divorce rates are falling so the market is falling

• Marriage rates are declining = decreased market

• Stigma around online dating is going down = increased market

• Average age for marriage is increasing = more mature market

• ^ acceptability and family pressures = ^ market

Technological

• Algorithm technology is improving = ^ market

• ^ internet use => ^ market => ^ older generation

Porter’s

Threat of Entry

• Easy to enter the market

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