BU491 Lecture Notes - Lecture 4: Net Income, Cost Accounting, Customer Satisfaction
Document Summary
Strategy triangle; value proposition, core activities, goals. Strategy identification; generic strategy, positioning, product/market focus. Look at comp. adv. and how it could be lost. Mission: present, what it does to complete vision (clear, compelling, activating) Vision: future, sense of direction, purpose (core beliefs and values) Develop firm activities to create maximum value allowing for lt comp. adv. (vrio) Job context; job definition and job relations (expectations of others on you) Gap closing; look at strategy, what you would need, what would change etc. Step 2: determine what organizational capabilities would be needed for new strategy. Step 3: gap analysis and then apply following; (2) current behaviour (3) supporting cultural beliefs. Cross-cultural effectiveness: communication of employees of different cultures. Cross-unit synergies: cooperation and support between business units. Levers to change organization: organizational structure, management processes. Culture: shared beliefs, values and core basic assumptions. Key tasks of manager related to resources: finding/investing in resources, upgrading resources, leveraging resources (setting up for implementation)
