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Class Notes for Business at Wilfrid Laurier University (page 4)

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BU354 Lecture 7: BU-354-Chapter-7

find more resources at oneclass.com BU-354Chapter7:Orientation,Training andDevelopment,andCareerPlanning Onboarding Onboarding o Process of integrating and acculturating new employees into the ...

Business
BU354
Ivana Hideg
BU121 Lecture 7: Marketing Con't
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find more resources at oneclass.com Marketing: Understanding the Customer CONT Recap of Steps 1. Understand the benets that customers seek 2. Segment the market on basis of benets 3. Find the observable variables ...

Business
BU121
Brandon Van Dam
BU121 Lecture Notes - Lecture 1: Lulu (Company), Self-Publishing, Financial Times

BUSINESS MODELS: FROM IDEA TO BUSINESS What is a business model? o Describes the rationale of how an organization creates, delivers and captures value - How a company intends to make moneythe logic by which it sustains its...

Business
BU121
Leanne Hagarty
BU121 Lecture Notes - Lecture 9: Criterion Validity, Employer Branding, Visible Minority

RECRUITMENT Generate a qualified pool of applicants Definition: The action of finding new people to join and organization to support a cause LinkedIn (2015) Global Talent survey showed o Most important metric to track perf...

Business
BU121
Leanne Hagarty
BU121 Lecture 6: BU121- Entrepreneurial Finance

ENTREPRENEURIAL FINANCE 7 PRINCIPLES OF ENTREPRENEURIAL FINANCE Real, human, and financial capital must be rented from owners o When you rent land o When you hire someone o A lot of entrepreneurs forget to pay themselves R...

Business
BU121
Leanne Hagarty
BU121 Lecture Notes - Lecture 8: Junk Food, Product Classification, Brand Loyalty

MARKETING REACHING THE CUSTOMER Key 1 o Providing customers, a solution to a problem that doesnt already exist o Providing a unique benefit Key 2 o Convincing the customer that the product provides that unique benefit thro...

Business
BU121
Leanne Hagarty
BU121 Lecture 4: BU121- The Art of the Elevator Pitch

BU121 PEPSICO PITCH COMPETITION THE ART OF THE ELEVATOR PITCH Persuasive Get a point across Succinct Genuine Pitching your business to investors because you need their money The pitching format you use depends on what stag...

Business
BU121
Leanne Hagarty
BU121 Lecture Notes - Lecture 2: Perceptual Mapping, Psychographic

MARKETING UNDERSTANDING THE CUSTOMER Critical success factors o Achieving financial performance o Meeting customer needs - Important for marketing o Providing quality goods and services o Encouraging innovation and creativ...

Business
BU121
Leanne Hagarty
BU121 Lecture Notes - Lecture 5: Intelligence Quotient, Travel Insurance, Stress Management

DISC EQ-i Buying travel insurance in case you can not go on your trip o Emotional job o Peace of mind in case you can not go EQ-i What is emotional intelligence? o Intelligence quotient - An assessment of your cognitive i...

Business
BU121
Leanne Hagarty
BU121 Lecture Notes - Lecture 3: Business Model Canvas, Value Proposition, Service Provider

BUSINESS MODEL CANVAS Key partners o Service provider o The fast food restaurants we partner with** Key activities o Service o Social media o App maintenance o Partner recruitment** o Option of monthlyannual subscription v...

Business
BU121
Leanne Hagarty
BU121 Lecture Notes - Lecture 7: Nordstrom, Hamburger Helper, De Beers

COMMUNICATING SUCCESSFULLY FOR BUSINESS MESSAGES THAT STICK Sticky = understandable, memorable, and effective in changing thought or behaviour o Urban legends - Are ideas born interesting or made interesting? o CSPI and mo...

Business
BU121
Leanne Hagarty
BU121 Lecture 10: BU121- Entrepreneurial Finance (Post Midterm)

ENTREPRENEURIAL FINANCE CASH BUDGETING Tool to forecast and manage cash flows o Beginning cash balance - Receipts* Total cash available - Disbursements* Cash excess deficiency o Minimum cash balance desired - A lot of busi...

Business
BU121
Leanne Hagarty
BU111 Lecture Notes - Lecture 3: Financial Statement

INTRODUCTION TO CASE METHOD Anatomy of a Case Solution: Identification of the immediate and underlying problemissueopportunity, as well as implications Alternatives Decision criteria (what can we use to compare the alterna...

Business
BU111
Leeanne Hagerty
BU111 Lecture 5: BU111- Economic Factors

ECONOMIC FACTORS: CANADIAN FINANCIAL SYSTEMS The Roles of the 4 Pillars for Business Financing: Pillars 1 2- Banks Alternate Banks o Make deposits, borrow o SME (small and medium sized enterprises)- primary lending sourc...

Business
BU111
Leeanne Hagerty
BU111 Lecture Notes - Lecture 1: Match Game, Crowdfunding, Bill Drayton

**BBM Live Case- Mandatory QA on October 3 , 12-1** PORTERS FIVE FORCES How competitive forces shape strategy Competition is often looked at too narrowly by managers o New entrants o Customers and suppliers that have buyin...

Business
BU111
Leeanne Hagerty

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