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Class Notes for Business at Wilfrid Laurier University (page 4)

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BU208 Lecture 9: Module 7

Composing Negative Messages - Module 7 What is a negative message a...

Business
BU208
Laura Van Dyke
BU208 Lecture 9: Module 8

How You Organize Your Message Depends on the Audience - Module 8 Ho...

Business
BU208
Laura Van Dyke
BU208 Lecture 9: Module 11

INDIRECT VS. DIRECT - Module 11 Use the DIRECT Request Strategy whe...

Business
BU208
Laura Van Dyke
Business
BU111
Sofy Carayannopoulos
BU352 Lecture Notes - Lecture 1: Marketing Mix, Swot Analysis, Operational Excellence
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MARKETING IS It is all about getting attention and prompting ...

Business
BU352
Greg Tanguay
BU352 Lecture Notes - Lecture 2: Competitive Intelligence, Financial Statement, North American Free Trade Agreement
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CHAPTER 3 ENVIRONMENTAL ANALYSIS Marketing Environment Analysis ...

Business
BU352
Greg Tanguay
BU352 Lecture Notes - Lecture 4: Cognitive Dissonance, Financial Risk, Customer Satisfaction
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CHAPTER 4 CONSUMER BEHAVIOUR Peoples brains are like drunk monke...

Business
BU352
Greg Tanguay
BU352 Lecture Notes - Lecture 3: Corporate Social Responsibility, Marketing Ethics, Business Ethics
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CHAPTER 18 ETHICS & SOCIAL RESPONSIBILITY MARKETING Ethics The ...

Business
BU352
Greg Tanguay
BU352 Lecture Notes - Lecture 5: Business Marketing, Lemonade, Shopify
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CHAPTER 5 B2B MARKETING B2B Marketing Buying & selling goo...

Business
BU352
Greg Tanguay
BU352 Lecture Notes - Lecture 7: Demand Curve, Marketing Mix, Kijiji
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CHAPTER 11 PRICING What is a Price? The overall sacrifice ...

Business
BU352
Greg Tanguay
BU352 Lecture Notes - Lecture 6: Market Segmentation, Psychographic, Social Stigma
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CHAPTER 6 SEGMENTATION, TARGETING AND POSITIONING (STP) STP Proc...

Business
BU352
Greg Tanguay
BU111 Lecture Notes - Lecture 2: Kodak, Ikea, Competitive Advantage

September 13th, 2017 Wednesday, September 13, 2017 9:56 AM Cri...

Business
BU111
Sofy Carayannopoulos
BU111 Lecture Notes - Lecture 4: Switching Barriers, Starbucks

September 25th, 2017 Monday, September 25, 2017 9:53 AM Por...

Business
BU111
Sofy Carayannopoulos
BU111 Lecture Notes - Lecture 5: Georgian Lari, Switching Barriers

September 27th, 2017 Wednesday, September 27, 2017 9:59 AM O...

Business
BU111
Sofy Carayannopoulos
BU111 Lecture 8: Understanding Entrepreneurship Lecture 8

October 4th, 2017 Wednesday, October 4, 20179:59 AM Understanding E...

Business
BU111
Sofy Carayannopoulos

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