Cheating behaviour: alternative strategy theories antisocial and criminal behaviour stem from low parenting effort and high matting effort to reproductive strategies favoured by some men, e. g. Women when trying to reproduce had to find a partner who would stick around, where as men could be a little more free. So while some men will be honest, find a partner and stay there. Other might choose to have multiple partners: female reproductive strategies, reproductive success ability to secure mates to assist them in raising offspring ( parenting effort, male reproductive strategies, reproductive success multiple strategies (mating effort) Secure sense of life: puberty begins earlier vs. puberty begins at typical time, mating effort reproductive strategy vs parenting effort. Initiate sexual activity earlier vs initiate sexual activity later. Frequently dependent strategy reproductive strategy: a behaviour pattern that produces relatively greater success when its use within a population is rate and a relatively lower success when its use within a population is common.